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A mysterious Google ranking drop

Ever gotten a Google beating, and you weren't sure why? Usually, there is always a good reason. But seriously, when Tooltester.com got...

Changing domain names - how long does it take to recover your traffic?

For about two years, it has been my idea to move all of our projects from their individual domain names like WebsiteToolTester,...

What happened to this review site? An SEO analysis.

Back in 2018 I noticed a website getting stronger and stronger. The site in question is a review website, somewhat similar to ours, but...

What Affiliates Love: Product Updates

Our job is not only reviewing web tools but also to make sure these reviews stay up-to-date. And since we are writing about hundreds of...

Escrow.com and Wise - a Match Not Made in Heaven

Recently, we acquired a website in the 5-figure range. Fortunately, we were able to agree on a price pretty quickly with the seller. It...

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Tooltester is Turning 10

On October 30, 2009 I published the first version of WebsiteToolTester, which back then, was called CMS Testlabor. It was targeting the...

A strange case of ranking loss (& an important lesson learnt)

I don't remember exactly when it started exactly but it must have been in early 2018. My wife runs a website about Barcelona's museums...

10 Ways to Make Affiliates Happy

Most of the Tooltester revenues come from doing affiliate marketing. We create in-depth reviews and compare many different kinds of...